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Hi, my name is Yumi

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About

I love blending creativity with data-driven insights. When I'm not working, you'll find me creating UGC content, lost in a good book, or taking care of my dogs and cat. I also love scrolling on Pinterest!

Work

My Work

Fintech Website (Hyperstacks Inc. Philippines)

I transformed HSI’s website from product-heavy to user-focused, with the goal of helping rural banks understand and embrace digitalization. The challenge was to speak to both non-tech-savvy Filipino bankers and forward-thinking fintech leaders. My solution is a clean, educational design that simplifies complex services, builds trust, and showcases HSI as a sleek, future-ready partner in banking innovation.

Fintech Website (Hyperstacks Inc. Philippines)

Fintech Website (Hyperstacks Inc. Philippines)

GoGoXpress x Shopify Plugin Promo Landing Page

I designed a vibrant and conversion-focused landing page for GoGoXpress to promote their Shopify plugin. The goal was to make the integration feel easy and approachable by highlighting key features, guiding users through installation, and building trust with testimonials, all while keeping the experience fun, clear, and on-brand.

Lynk & Co Promo Page + Website

This project started as a one-page project turned into a whole website redesign. As the UI/UX designer, I crafted an immersive layout that highlights key car features while guiding users toward high-converting CTAs like Get a Quote and Book a Test Drive. The sleek, modern interface reflects the brand’s energy and innovation, while strategic copy and button placement drive user action.

MSP-Focused Cybersecurity & IT Training Website

I designed a high-converting website for Breach Secure Now, a human-centric training platform for MSPs. I focused on creating a clean, conversion-optimized layout that communicates trust, capability, and impact. From cinematic visuals to strategic CTAs, every section was crafted to guide users through the brand’s core pillars—A.I., training, compliance, and security—while positioning the platform as a scalable, partner-friendly solution.

MSP-Focused Cybersecurity & IT Training Website

MSP-Focused Cybersecurity & IT Training Website

Shopify eCommerce Site for Construction Materials

I redesigned the Shopify storefront to highlight ProBuilders’ (a.k.a. Polylite) brand and create a customer-first experience. I focused on trust-building layouts, clear product info, and an easy-to-navigate flow that makes shopping for quality construction materials feel seamless and reliable.

Shopify eCommerce Site for Construction Materials

Shopify eCommerce Site for Construction Materials

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